The Modern B2B Funnel Is Broken: Why Intent Matters More Than MQLs

Noel Griffith, CMO of SupplyGem, says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects’ needs. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines. Perhaps you’ve used a spreadsheet or a super-long Google Doc to do that. Marketing content should show […]

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